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Brief Quote by Ernest Gowers

“Be clear, be brief, be human.” quote by Ernest Gowers
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“Be clear, be brief, be human.”

Ernest Gowers

About This Quote

Source Guide: Plain English Handbook, 1975

Clear, concise, and human language improves communication.

In simple terms: Write simply, briefly, and with humanity.

Key Takeaway

Prioritize clarity and brevity.

Themes

communication clarity humanity

Mood

direct helpful

Type

instructional professional

When to use this quote

  • business emails
  • technical documentation
  • presentations
  • marketing copy

Key Concepts

writing style editing public speaking

Questions to Reflect On

  • When is detail more important than brevity?
  • How do you balance humanity with professionalism?
A Different Perspective

Over‑simplification can lose nuance.

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