““What was going on? Brickman surmised that, in the case of the lottery winners, they now derived significantly less pleasure from ordinary events like buying clothes or talking to a friend. What was once enjoyable was no longer so. Psychologists call this the “hedonic treadmill.” Much like a regular treadmill, the hedonic treadmill makes you sweat and should be avoided at all costs. Unlike a regular treadmill, however, the hedonic variety is definitely not good for your health. It will drive you nuts, this infinite cycle of pleasure and adaptation. Interestingly, there are two notable exceptions to the hedonic treadmill. Noise and big breasts. Studies have found that we never really get used to loud noises, despite prolonged exposure. Another study found that women who get breast implants never tire of the enjoyment it brings them, and presumably their companions feel the same.””
