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Extraordinary Quote by Eric Schlosser

“McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.” quote by Eric Schlosser
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“McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.”

Eric Schlosser

About This Quote

Source Book: Fast Food Nation, Eric Schlosser, 2001

McDonald’s pioneered systematic site selection, analyzing urban sprawl to choose optimal retail locations.

In simple terms: Studied where to build fast‑food restaurants.

Key Takeaway

Use data to guide business location decisions.

Themes

business strategy urban planning retail data analysis

Mood

analytical critical

Type

business strategic

When to use this quote

  • opening new stores
  • real‑estate investment
  • market research

Key Concepts

site selection sprawl analysis competitive advantage

Questions to Reflect On

  • How does site selection affect community character?
  • What ethical considerations arise from aggressive expansion?
A Different Perspective

May ignore local cultural impacts of chain expansion.

2.4 out of 5 (6 ratings)

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