Extraordinary Quote by Eric Schlosser
“McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.”
About This Quote
Source Book: Fast Food Nation, Eric Schlosser, 2001
McDonald’s pioneered systematic site selection, analyzing urban sprawl to choose optimal retail locations.
In simple terms: Studied where to build fast‑food restaurants.
Use data to guide business location decisions.
Themes
Mood
Type
When to use this quote
- opening new stores
- real‑estate investment
- market research
Key Concepts
Questions to Reflect On
- How does site selection affect community character?
- What ethical considerations arise from aggressive expansion?
May ignore local cultural impacts of chain expansion.