"Customers don't know what they want. There's plenty……" — Eric Ries
"Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know."
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Eric Ries
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85 Quotes by Eric Ries
Eric Ries has 85 quotes on this site.
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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens -…
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If we stopped wasting people's time, what would they do with it?
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks…
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As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort…
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The only way to win is to learn faster than anyone else.
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We must learn what customers really want, not what they say they want or what we think they should want.
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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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The big question of our time is not Can it be built? but Should it be built? This places us…
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When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame…
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no…
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