Aim Quote by Eric Hoffer
“The technique of a mass movement aims to infect people with a malady and then offer the movement as a cure.”
About This Quote
Source Book: The True Believer, 1951
Mass movements spread like disease, infecting people and then presenting themselves as the cure.
In simple terms: Movements spread like disease and promise a cure.
Beware of movements that offer simple solutions to complex problems.
Themes
Mood
Type
When to use this quote
- political campaigns
- religious sects
- social media trends
- public health messaging
Key Concepts
Questions to Reflect On
- What signs indicate a movement is manipulative?
- How can critical thinking protect against mass persuasion?
Not all movements are harmful; some address genuine needs.