Content marketing Quote by Eric Greenberg
““The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.””
About This Quote
Source Book: Content Marketing Institute Guide, 2015
Content marketing creates valuable material to attract and engage a target audience, aiming for profitable actions
In simple terms: Provide useful content to draw and keep customers
Key Takeaway
Focus on relevance and value for audience
Themes
marketing
value
audience
Mood
analytical
strategic
Type
business
educational
When to use this quote
- product launches
- brand building
- lead nurturing
Key Concepts
content strategy
customer acquisition
engagement
Questions to Reflect On
- How do you measure content effectiveness?
- What balance between content and product?
A Different Perspective
Overemphasis on content can neglect product quality
