Angeles Quote by Eli Broad
“Los Angeles is one of the four cultural capitals of the world, but we don't attract as many cultural tourists as New York, London or Paris. I want to change that.”
About This Quote
Source Speech: Interview on Los Angeles culture, 2015
Los Angeles has cultural status but lacks tourist numbers compared to other world capitals, prompting a desire for change.
In simple terms: LA is a cultural hub but gets fewer tourists than NYC, London, Paris.
Key Takeaway
Promote LA’s cultural assets to attract more visitors.
Themes
culture
tourism
city branding
competition
development
Mood
optimistic
determined
strategic
Type
visionary
marketing
When to use this quote
- city tourism campaigns
- international festivals
- partnerships with travel agencies
- media outreach
Key Concepts
cultural economics
urban identity
marketing strategy
Questions to Reflect On
- What unique cultural experiences can LA highlight?
- How can local communities be involved in tourism promotion?
A Different Perspective
Changing perception requires sustained investment and collaboration across sectors.
