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Original idea Quote by Ed Catmull

“When I advocate for protecting the new, then, I am using the word somewhat differently. I am saying that when someone hatches an original idea, it may be ungainly and poorly defined, but it is also the opposite of established and entrenched—and that is precisely what is most exciting about it. If…” quote by Ed Catmull
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““When I advocate for protecting the new, then, I am using the word somewhat differently. I am saying that when someone hatches an original idea, it may be ungainly and poorly defined, but it is also the opposite of established and entrenched—and that is precisely what is most exciting about it. If, while in this vulnerable state, it is exposed to naysayers who fail to see its potential or lack the patience to let it evolve, it could be destroyed. Part of our job is to protect the new from people who don’t understand that in order for greatness to emerge, there must be phases of not-so-greatness.””

Ed Catmull

About This Quote

Source Speech: 2005 TED Talk on Creativity and Innovation

Protecting nascent ideas is essential because early vulnerability makes them prone to criticism that can stifle breakthrough innovation.

In simple terms: New ideas need protection from premature judgment.

Key Takeaway

Guard early ideas from dismissive criticism.

Themes

creativity innovation risk development

Mood

cautious optimistic

Type

advisory inspirational

When to use this quote

  • startup pitches
  • research labs
  • artistic projects
  • product design

Key Concepts

creative process idea incubation feedback loops

Questions to Reflect On

  • How can we distinguish constructive feedback from destructive naysaying?
  • What safeguards help ideas thrive during early stages?
A Different Perspective

Not all criticism is harmful; some can improve ideas if timed well.

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