Anticipate Quote by Duncan Jones
“I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.”
About This Quote
Source Interview: Discussing film marketing, 2022
Trailers set expectations, making viewers anticipate specific scenes even before seeing the film.
In simple terms: Trailers shape what we expect and look forward to.
Key Takeaway
Use trailers to enhance, not dictate, the viewing experience.
Themes
marketing
expectation management
film perception
audience psychology
Mood
analytical
anticipatory
Type
media
marketing
When to use this quote
- movie promotion
- screenwriting
- viewer engagement
- critical viewing
Key Concepts
narrative framing
anticipation theory
media influence
Questions to Reflect On
- How do trailers influence your excitement?
- Do you prefer surprise over expectation?
A Different Perspective
Over‑hyping can lead to disappointment if the film differs.
![“Unless you've also had some experience dragging around a boat trailer, [topping off the gas tank] may not sound important. But trailer driver's know: a gas stop can be a traumatic experience. You need enough clearance on every possible side. You can't cut the turn too sharp or you'll clip the gas…” quote by Brad Alan Lewis](https://sms4smile.com/quotes/img-quotes/0c7/brad-alan-lewis-16353_boat_unless-you-ve-also-had-some-experience-d_153493.jpg)
![“When I said that something was going to cost a certain amount of money, I actually knew what I was talking about. The biggest problem that we were having on the financing front was people with lots of money saying "you need more money to make this film [Moon]," and us saying "no this is the first…” quote by Duncan Jones](https://sms4smile.com/quotes/img-quotes/077/duncan-jones-12555_amount_when-i-said-that-something-was-going-to_969169.jpg)
