"Part of an icon's power comes from its……" — Douglas Rushkoff
"Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh."
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Douglas Rushkoff
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135 Quotes by Douglas Rushkoff
Douglas Rushkoff has 135 quotes on this site.
A few more worth reading:
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Our digital experiences are out of body. This biases us toward depersonalised behaviour in an environment where one’s identity can…
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It's also hard for people to contend with the difficult possibility that we are simply overadvanced fungi and bacteria hurtling…
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Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context,…
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Our society has reoriented itself to the present moment. Everything is live, real time, and always-on. It’s not a mere…
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The plague did not lead to Europe’s economic collapse. Rather, Europe’s currency-driven economic collapse led to the plague.
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Our enthusiasm for digital technology about which we have little understanding and over which we have little control leads us…
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Digiphrenia”—the way our media and technologies encourage us to be in more than one place at the same time.
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The outsourcing of our memory to machines expands the amount of data to which we have access, but degrades our…
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If we stop believing in a future, if we stop doing things for something else but start doing them for…
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It may be decades until we know what living in a state of constant distraction will do to us,
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More than anything, rave was an intentionally designed experience. The music, lighting, and ambience were all fine-tuned to elicit and…
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Ecstacy stripped away the user's inhibitions to self-expression. On E, lies are inefficient, and the peculiarities or weaknesses they are…
See all 135 quotes by Douglas Rushkoff »
More Arches Quotes
This quote is filed under Arches Quotes,
one of 111 quotes in that category. Here are a few more:
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All experience is an arch, to build upon.
— Henry Adams
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A lot of period dramas can appear quite arch to most people, stuffy.
— Emily Blunt
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Motherhood is the keystone of the arch of matrimonial happiness.
— Thomas Jefferson
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The devil is not only a liar, but also a murderer, he constantly seeks our life, and wreaks his anger…
— Martin Luther
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Dianetics is a milestone for man comparable to his discovery of fire and superior to his invention of the wheel…
— L. Ron Hubbard
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If architects want to strengthen a decrepit arch, they increase the load that is laid upon it, for thereby the…
— Viktor E. Frankl
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The archenemy is the arch stupid!
— Thomas Carlyle
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The resurrection is the keystone of the arch on which our faith is supported. If Christ has not risen, we…
— Dwight L. Moody
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Islamic culture has given us majestic arches and soaring spires; timeless poetry and cherished music; elegant calligraphy and places of…
— Barack Obama
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Nothing is more useless in developing a nation's economy than a gun, and nothing blocks the road to social development…
— King Hussein I
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A farmer's horse is never lame, never unfit to go. Never throws out curbs, never breaks down before or behind.…
— Anthony Trollope
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Every solitary one of these aristocratic conspirators and would-be murderers claims to be an arch-patriot; every one of them insists…
— Eugene V. Debs
See all 111 Arches Quotes »