"Grunge was so self-consciously lowbrow and nonaspirational that……" — Douglas Rushkoff

"Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'"

Douglas Rushkoff

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