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Brain Quote by Douglas Rushkoff

“Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.” quote by Douglas Rushkoff
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“Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.”

Douglas Rushkoff

About This Quote

Source Article: “The Myth of Multitasking” by Douglas Rushkoff, 2015

The Internet’s multitasking promise doesn’t protect users; it actually stretches cognitive capacity and can increase susceptibility to manipulation.

In simple terms: Multitasking online can make us more vulnerable.

Key Takeaway

Beware of cognitive overload online.

Themes

technology psychology media cognition

Mood

concerned critical

Type

analytical reflective

When to use this quote

  • social media use
  • online learning
  • digital marketing
  • policy making

Key Concepts

attention economy cognitive load manipulation

Questions to Reflect On

  • How does multitasking affect decision quality?
  • Can we design tools to protect cognition?
A Different Perspective

Multitasking may also improve efficiency for some tasks.

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