Air Quote by Douglas Coupland
“Soon it won't be the Internet any more, it'll just be like air, like somehow they'll integrate the Internet into the air. And God's name will have ended up being 'Google,' because that's the way it worked out. It could have worked out that God's name ended up being 'Yahoo,' of course, but they lost out.”
About This Quote
Source Speech: Interview, 1999, Douglas Coupland
The internet will become invisible, merging with everyday life like air, and corporate brands may become cultural deities.
In simple terms: Internet will become invisible like air, and brands may become like gods.
Key Takeaway
Recognize tech's pervasive influence.
Themes
technology
culture
branding
future
invisibility
Mood
cautious
reflective
critical
Type
observational
philosophical
When to use this quote
- urban life
- online behavior
- marketing strategy
- policy making
Key Concepts
digital omnipresence
brand deification
media ecology
Questions to Reflect On
- How might we retain agency in a hyper‑connected world?
- What safeguards prevent corporate worship?
A Different Perspective
Assumes a single brand will dominate cultural reverence, which may not happen.
![“Just between you and me, shouldn’t the World Bank be encouraging MORE migration of the dirty industries to the LDCs [Less Developed Countries]?... I think the economic logic behind dumping a load of toxic waste in the lowest wage country is impeccable and we should face up to that... I’ve always…” quote by Lawrence Summers](https://sms4smile.com/quotes/img-quotes/ac4/lawrence-summers-16940_air_just-between-you-and-me-shouldn-t-the-wo_4703.jpg)
![“[A]s you partake of the world's bill of fare, that's darned good advice to follow. Do a lot of spitting out the hot air. And be careful what you swallow.” quote by Dr. Seuss](https://sms4smile.com/quotes/img-quotes/da8/dr-seuss-1224_advice_a-s-you-partake-of-the-world-s-bill-of-f_6806.jpg)