Cable Quote by Douglas Brunt
“The job for cable is to give the news and then also give the 'so what.'”
About This Quote
Source Podcast: The Business of Media, 2020
Cable news must deliver facts and also explain their significance.
In simple terms: Cable should give news and explain why it matters.
Provide context with information.
Themes
Mood
Type
When to use this quote
- News reporting
- media training
- public speaking
Key Concepts
Questions to Reflect On
- How to balance facts and analysis?
- What makes a good “so what”?
Risk of bias in interpretation.