Always Quote by Doug Morris
“The biggest problem is always getting hits. That's the one thing that has never changed. The way of delivering music has changed, the way of listening to it has changed, the way of distributing it has changed, but it's always the music.”
About This Quote
Source Speech: Music Industry Conference, 2015
Success depends on creating popular content; distribution methods evolve but the core product remains music.
In simple terms: Hits matter; music stays central.
Focus on making great music.
Themes
Mood
Type
When to use this quote
- album release
- concert promotion
- digital streaming
- radio play
- social media campaigns
Key Concepts
Questions to Reflect On
- How can you adapt promotion to new platforms?
- What makes a song a hit today?
Even great music may not find hits without promotion.