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Always Quote by Doug Morris

“The biggest problem is always getting hits. That's the one thing that has never changed. The way of delivering music has changed, the way of listening to it has changed, the way of distributing it has changed, but it's always the music.” quote by Doug Morris
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“The biggest problem is always getting hits. That's the one thing that has never changed. The way of delivering music has changed, the way of listening to it has changed, the way of distributing it has changed, but it's always the music.”

Doug Morris

About This Quote

Source Speech: Music Industry Conference, 2015

Success depends on creating popular content; distribution methods evolve but the core product remains music.

In simple terms: Hits matter; music stays central.

Key Takeaway

Focus on making great music.

Themes

music industry hits distribution change

Mood

determined optimistic

Type

motivational industry

When to use this quote

  • album release
  • concert promotion
  • digital streaming
  • radio play
  • social media campaigns

Key Concepts

Marketing AudienceEngagement ProductFocus

Questions to Reflect On

  • How can you adapt promotion to new platforms?
  • What makes a song a hit today?
A Different Perspective

Even great music may not find hits without promotion.

3.6 out of 5 (8 ratings)

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