Consumerism Quote by Dorothee Soelle
““To he "over-choiced" with thirty different kinds of bread does indeed develop the shopper's awareness of differentiation and sense of taste. However, from the ego that is becoming dependent on such a surplus of choice, it also takes away the time and energy for other life pursuits. The ego is diverted and, with the help of the world of consumer goods, "turned in on itself" (bomo incur-vatus in se ipsum), as the tradition used to depict the sinner. The least to he learned from the tradition of mysticism is that becoming empty in a world of surplus, learning to switch off, and limiting oneself are small steps in the liberation from consumerism, and that perhaps freedom cannot he imagined without letting go.””
About This Quote
Source Book: The Ethics of Consumption, Dorothee Soelle, 1975
Excessive choice height consumer awareness but also drains mental energy, leading to ego‑centric focus and hindering deeper life pursuits.
In simple terms: Too many options sap energy and focus.
Key Takeaway
Limit choices to reclaim freedom.
Themes
consumerism
mindfulness
ego
choice overload
spirituality
Mood
reflective
critical
thoughtful
Type
philosophical
inspirational
When to use this quote
- shopping
- career planning
- personal development
- spiritual practice
Key Concepts
mysticism
psychology
behavioral economics
Questions to Reflect On
- How can you simplify daily decisions?
- What does “emptiness” mean to you?
A Different Perspective
Choice abundance can cause analysis paralysis and stress.
