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Acceptance Quote by Donald M. Nelson

“We must drop the idea that change comes slowly. It does ordinarily - in part because we think it does. Today changes must come fast; and we must adjust our mental habits, so that we can accept comfortably the idea of stopping one thing and beginning another overnight. We must discard the idea that…” quote by Donald M. Nelson
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“We must drop the idea that change comes slowly. It does ordinarily - in part because we think it does. Today changes must come fast; and we must adjust our mental habits, so that we can accept comfortably the idea of stopping one thing and beginning another overnight. We must discard the idea that past routine, past ways of doing things, are probably the best ways. On the contrary, we must assume that there is probably a better way to do almost everything. We must stop assuming that a thing which has never been done before probably cannot be done at all.”

Donald M. Nelson

About This Quote

Source Speech: Business Innovation Conference, 1975

Change must be rapid; old habits hinder progress, so embrace swift pivots.

In simple terms: Change fast, drop old habits.

Key Takeaway

Adopt agile thinking.

Themes

change agility mindset innovation

Mood

urgent challenging

Type

strategic motivational

When to use this quote

  • product launch
  • organizational restructuring
  • market entry
  • process redesign

Key Concepts

disruptive strategy continuous improvement

Questions to Reflect On

  • What processes need faster change?
  • How to balance speed with quality?
A Different Perspective

Rapid change can cause instability.

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