Breakthrough Quote by Donald A. Norman

“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product…

— Bill McGowan

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative…

— John Harvey-Jones

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new…

— Virginia Postrel

It's really rare for people to have a successful start-up in this industry without a breakthrough product. I'll take it a step further. It…

— Marc Andreessen

If you want to minimize the possibility of unexpected breakthroughs, tell people they will receive no resources at all unless they spend the bulk…

— David Graeber

We don't believe in market research for a new product unknown to the public. So we never do any.

— Akio Morita

Where can we take no the product, but the idea?

— Kevin Plank

Let's drive not just breakthroughs in new products, but new ways to give more and more people access to these inventions and their benefits.…

— Bill Gates

We are always saying to ourself.. we have to innovate. We got to come up with that breakthrough... we're only paid for breakthroughs.

— Bill Gates

“The trick with selling breakthrough products is to explain them clearly.”

— Adam Lashinsky

Real breakthroughs are not found because you want to develop some new technology, but because you are curious and want to find out how…

— Anton Zeilinger

It never ceases to amaze me what it takes to develop and bring to mass production a product.

— Jonathan Ive