Free Quote by Deadmau5
“The industry has always had a problem with the 18-to-25 market, but EDM is perfect - a unique identifier for a group in that mental and fiscal state; in their youth, but free to do whatever they want. We filled that void.”
About This Quote
Source Interview: EDM Industry Talk, Deadmau5, 2015
The music market struggles to engage 18‑25‑year‑olds, but EDM uniquely appeals to their youthful, financially fluid mindset, filling a niche.
In simple terms: EDM attracts young adults who have money and freedom, solving a market gap.
Key Takeaway
Target EDM to youthful, financially independent listeners.
Themes
marketing
music industry
demographics
youth culture
Mood
energetic
optimistic
Type
strategic
insightful
When to use this quote
- festival planning
- brand partnerships
- social media campaigns
- product launches
- talent scouting
Key Concepts
EDM
market segmentation
consumer behavior
Questions to Reflect On
- How can EDM evolve to keep aging fans?
- What other genres could adopt this approach?
A Different Perspective
EDM may not retain listeners as they age, limiting long‑term loyalty.
