““This is the most common misconception about speechwriting. It came up especially often in the years before I started at the White House, when I wrote for CEOs. “You seem capable,” they would tell me, “but can you really find my voice?” “I think I can manage it,” I’d reply gravely. Left unsaid is that it would be easy, because when it comes to rhetorical styling, 99.9 percent of speeches sound the same. Martin Luther King had a voice. John F. Kennedy had a voice. With all due respect, you probably don’t. What you do have are thoughts. What you need, although you may not know it, is someone to organize them. A good writer can take your ten ideas and turn them into one coherent whole. Where you see two all-beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun, a speechwriter sees a Big Mac.””
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