Audience Quote by David Fincher
“You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.”
About This Quote
Source Interview: Talk at Sundance Film Festival, 2010
Creating niche films is fine, but success depends on reaching the right audience through targeted promotion.
In simple terms: Niche films need targeted marketing.
Focus on audience and marketing.
Themes
Mood
Type
When to use this quote
- film production
- indie cinema
- marketing campaigns
Key Concepts
Questions to Reflect On
- Who is your ideal viewer?
- How can you test marketing messages before launch?
Even with perfect targeting, audiences may still reject the film.