Coming Quote by David E. Sanger
“Never mention a web site is coming until it's already there.”
About This Quote
Announce a website only after it is live to avoid premature expectations.
In simple terms: Reveal after launch.
Launch before promotion.
Themes
Mood
Type
When to use this quote
- startup releases
- website rollouts
- public announcements
- media planning
Key Concepts
Questions to Reflect On
- How does early announcement affect user trust?
- When is it safe to tease a product?
Premature hype can damage credibility.