Quote by David DiSalvo

““even a small amount of ambiguity triggers increased activity in the amygdalae—two deep brain structures that play a major role in our response to threats.””

David DiSalvo

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More by David DiSalvo

“The flip side of this reality is that our big brains, advanced as they are, come with an array of complex shortcomings and are…

David DiSalvo

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“Participants who anticipated more rapid feedback scored the highest on the test.”

David DiSalvo

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“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame, this one…

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“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of your brain).”

David DiSalvo

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“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.”

David DiSalvo

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“words, for our brains, reality equals relevance.”

David DiSalvo

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“In German, bridge (die brucke) is a feminine noun; in Spanish, bridge (el puente) is a masculine noun. Boroditsky found that when asked to…

David DiSalvo

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“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to the exclusion…

David DiSalvo

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“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral…

David DiSalvo

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“appears that our first instinct is for idleness, but when given an excuse to be busy (even a meaningless one), we're liable to act…

David DiSalvo

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“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become familiar without…

David DiSalvo