Character Quote by David Brooks
““Bobos are uncomfortable with universal moral laws that purport to regulate pleasure. Bobos prefer more prosaic self-controlled regimes. The things that are forbidden are unhealthy or unsafe. The things that are encouraged are enriching or calorie burning. In other words, we regulate our carnal desires with health codes instead of moral codes.””
About This Quote
Source Book: The Road to Character by David Brooks, 2015
Bobos replace moral judgments with health guidelines, treating pleasure like nutrition, so they control desires through safety and enrichment rather than moral absolutes.
In simple terms: Bobos use health rules instead of moral rules to manage pleasure.
Consider health impacts when judging pleasure.
Themes
Mood
Type
When to use this quote
- diet choices
- exercise habits
- consumer decisions
- work‑life balance
Key Concepts
Questions to Reflect On
- Do health guidelines always align with moral good?
- How do you balance pleasure and safety?
Health codes can be overly prescriptive, limiting personal freedom.