It's not like I'm going to go out and change the world and…
“It's not like I'm going to go out and change the world and convert everyone into MMA fans. There's going to be fans out there who are fans of combat sports and fans of contact sports but not everybody's going to be converted.”
About This Quote
Source Interview: UFC Press Conference, 2023
He acknowledges that not everyone will become a fan, recognizing diverse interests in sports.
In simple terms: Not everyone will become a fan.
Accept differing tastes.
Themes
Mood
Type
When to use this quote
- sports promotion
- media planning
- fan engagement
Key Concepts
Questions to Reflect On
- How can you respect varied preferences while promoting?
- What strategies honor both fans and non‑fans?
Fans may still be indifferent despite outreach.