Attention Quote by Crawford Kilian
“Good web text has a lot in common with good print text. It's plain, concise, concrete and 'transparent': even on a personal site the text shouldn't draw attention to itself, only to its subject.”
About This Quote
Source Article: Web vs. print writing, 2020
Effective web copy mirrors print clarity: concise, concrete, and unobtrusive.
In simple terms: Clear web text mirrors print.
Key Takeaway
Write plainly to highlight content.
Themes
writing
clarity
transparency
Mood
informative
neutral
Type
technical
educational
When to use this quote
- website design
- blog posts
- marketing copy
Key Concepts
communication theory
digital media
Questions to Reflect On
- How can you keep brevity without losing depth?
- What makes text “transparent”?
A Different Perspective
Over‑simplification may lose nuance.
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