Luxury Quote by Coco Chanel
“I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.”
About This Quote
Source Book: Chanel: The Legend and the Life, 2009
True luxury is defined by elegance and restraint, not excess; vulgarity is the antithesis of refined taste.
In simple terms: Luxury equals refined simplicity.
Key Takeaway
Cultivate elegance through simplicity.
Themes
fashion
luxury
refinement
minimalism
ethics
Mood
inspired
confident
Type
philosophical
advice
When to use this quote
- Design projects
- personal wardrobe choices
- interior décor
- brand strategy
Key Concepts
Aesthetic philosophy
cultural standards
taste
social critique
Questions to Reflect On
- How can you simplify without losing impact?
- What does elegance mean to you?
A Different Perspective
Excess can dilute perceived value.
![“Luxury is dangerous to people who have never known it and to whom its temptations are held out too suddenly. [...] Just as the advantage of culture is that it enables you to talk nonsense with distinction, so the habit of luxury allows you to regard its frills and furbelows with a proper…” quote by W. Somerset Maugham](https://sms4smile.com/quotes/img-quotes/3d8/w-somerset-maugham-237_quote_luxury-is-dangerous-to-people-who-have-n_1262444.jpg)
