Certain Quote by Christopher Michael Cillizza
“If you have ever sat in a focus group in a swing state, you are 100% certain that most soft partisans make up their minds on who to vote for based on things that are totally outside of an understanding of issues.”
About This Quote
Source Interview: Politico, 2020
Voters often decide based on emotions and identity rather than policy knowledge.
In simple terms: People vote based on feelings, not facts.
Recognize emotional influences in politics.
Themes
Mood
Type
When to use this quote
- campaign strategy
- voter outreach
- media analysis
Key Concepts
Questions to Reflect On
- How do emotions shape your political choices?
- Can facts change a soft partisan’s mind?
Emotions can outweigh rational analysis in voting.