Carbon Quote by Christiana Figueres
“DEMAND, PURCHASE & USE LOW CARBON PRODUCTS AND SERVICES. MAKE LOW CARBON SEXY!”
About This Quote
Source Campaign: Low Carbon Lifestyle Promotion, 2023
Encourages making low‑carbon choices attractive and mainstream.
In simple terms: Make low‑carbon products desirable.
Key Takeaway
Promote low‑carbon options as stylish.
Themes
sustainability
marketing
behavior change
Mood
enthusiastic
optimistic
Type
motivational
persuasive
When to use this quote
- advertising
- retail
- policy incentives
Key Concepts
social norms
green consumerism
Questions to Reflect On
- What makes low‑carbon products appealing?
- How can we sustain the “low‑carbon sexy” trend?
A Different Perspective
Consumer habits may resist change without incentives.
