““Evangelicalism, as perhaps the strongest Protestant religious movement in the United States, relies heavily on marketing principles for its strength and growth, often intentionally segmenting its market, targeting specific populations, and using homogeneity to its advantage to create religious meaning and belonging and dense ingroup social ties. Although this evangelical vigor can and is used to address racial division in unique ways, the movement also, by its heavy reliance on racially homogenous ingroups and the segmented market, ironically undercuts many of its own best efforts.””
![“Their [the evangelicals'] success also points to a hunger for…” quote by Barack Obama](https://sms4smile.com/quotes/img-quotes/13d/barack-obama-17_assurance_their-the-evangelicals-success-also-poin_1065266.jpg)
