Decision making Quote by Chip Heath

Statistics: The only science that enables different experts using the same figures to draw different conclusions.

— Evan Esar

“When the researchers compared whether process or analysis was more important in producing good decisions—those that increased revenues, profits, and market share—they found that…

— Chip Heath

“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely…

— Sheena Iyengar

“CHAPTER THREE IN ONE PAGE Multitrack     1. Multitracking = considering more than one option simultaneously.     •  The naming firm Lexicon widens its options by assigning…

— Chip Heath

It is a misfortune to pass at once from observation to conclusion, and to regard both as of equal value; but it befalls many…

— Johann Wolfgang von Goethe

As far as I'm concerned, there is only one study and that is the way in which things relate to one another.

— Wayne Thiebaud

All of the studies we do in my group are quantified.

— Robert Sternberg

“In his 2004 book The Paradox of Choice: Why More Is Less, psychologist Barry Schwartz makes the case that when one is given more…

— Chris Fussell

“In whatever decisions you make in life, you have to run them through a series of logic tests to make sure that there aren’t…

— John-Talmage Mathis

“Sometimes we prefer not deciding because it relieves us of the fear of making the wrong decision. But how many times is not deciding…

— Craig D. Lounsbrough

“Participants in a well-known experiment are given a choice of drawing a marble from one of two urns, in which red marbles win a…

— Daniel Kahneman

“Small, Smart Choices + Consistency + Time = RADICAL DIFFERENCE”

— Darren Hardy