Book Quote by Chester Brown
“The director is planning on titling the film 'Yummy Fur' so we are probably planning on changing the title of the book to 'Yummy Fur' to match the film.”
About This Quote
Source Graphic novel: Yummy Fur, 1980s
The director plans to rename the film and book to match, showing alignment between media formats
In simple terms: Title change aligns film and book branding
Key Takeaway
Coordinate titles across media for brand consistency
Themes
publishing
film adaptation
branding
Mood
strategic
neutral
Type
marketing
industry
When to use this quote
- book releases
- film promotions
- cross‑media projects
- merchandising
Key Concepts
intellectual property
marketing strategy
Questions to Reflect On
- How does title consistency affect audience perception?
- When is rebranding worth the risk?
A Different Perspective
Changing titles may alienate existing fans
![“As an artist, I move along in my life, into whatever things I'm doing, and I hear things where it's like, "Oh, that'd be a great [song] title! I'll use that!" So I keep a running list of titles on my computer. I've got these words and phrases that just sustained my interest. So I'm a step ahead…” quote by Andy Summers](https://sms4smile.com/quotes/img-quotes/3cb/andy-summers-12789_art_as-an-artist-i-move-along-in-my-life-int_2079978.jpg)
![“When I choose the title [for my book], which was my favorite title, I felt sure there was going to be a dozen books maybe with that name already because it's so obvious to me that that's the message. I was surprised it hasn't been the title of a single book. Well, there is a Shel Silverstein…” quote by Richard Rohr](https://sms4smile.com/quotes/img-quotes/08b/richard-rohr-618_book_when-i-choose-the-title-for-my-book-whic_3197134.jpg)
