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Fishes Quote by Charlie Munger

“I think the reason why we got into such idiocy in investment management is best illustrated by a story that I tell about the guy who sold fishing tackle. I asked him, "My God, they're purple and green. Do fish really take these lures?" And he said, "Mister, I don't sell to fish." Investment…” quote by Charlie Munger
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“I think the reason why we got into such idiocy in investment management is best illustrated by a story that I tell about the guy who sold fishing tackle. I asked him, "My God, they're purple and green. Do fish really take these lures?" And he said, "Mister, I don't sell to fish." Investment managers are in the position of that fishing tackle salesman.”

Charlie Munger

About This Quote

Source Interview: CNBC, 2020

Investment managers often sell ideas that don’t suit the market, like a fisherman selling lures to fish.

In simple terms: Managers sell unsuitable products.

Key Takeaway

Align offerings with actual client needs.

Themes

investment misalignment marketing

Mood

analytical pragmatic

Type

advice philosophical

When to use this quote

  • portfolio construction
  • product development
  • client meetings

Key Concepts

behavioral finance client focus

Questions to Reflect On

  • How can you better understand client needs?
  • When is it okay to challenge client assumptions?
A Different Perspective

Clients may resist unconventional ideas.

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