"Some of the power has shifted from companies……" — Charlene Li

Some of the power has shifted from companies to people. Using social… - Charlene Li
"Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals."

Charlene Li

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