Ability Quote by Cathy O'Neil
“Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.”
About This Quote
Source Book: *Weapons of Math Destruction*, 2016
Micro‑targeting profiles individuals deeply, then tailors content precisely.
In simple terms: Data lets advertisers know you better than you know yourself.
Be aware of personalized media influence.
Themes
Mood
Type
When to use this quote
- social media use
- political campaigns
- online shopping
- news consumption
Key Concepts
Questions to Reflect On
- How does targeted content shape your choices?
- What safeguards protect your data?
Over‑personalization can reinforce echo chambers.