Ability Quote by Cathy O'Neil

The audience for facts, evidence and research about microtargeting, Facebook and Brexit is tiny.

— Dominic Cummings

Mass marketing means appealing to the masses which means appealing to the average.

— Seth Godin

Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using…

— James Surowiecki

It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes.

— Alexa Von Tobel

A campaign is about defining who you are - your vision and your opponent's vision.

— Donna Brazile

I'm already a big enough target. I'm already more famous than most people should ever hope to be, and, as such, that has a…

— Rush Limbaugh

Micro-Content + Community Management = Effective Social Media Marketing

— Gary Vaynerchuk

'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data…

— Katrina Lake

When combined with information and communication technologies, microcredit can unleash new opportunities for the world's poorest entrepreneurs and thereby revitalize the village economies they…

— Madeleine Albright

“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may be targeted…

— Herb Sorensen

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to…

— Douglas Rushkoff

Serving up ads based on behavioral targeting can itself be an invasion of privacy, especially when the information used is personal.

— Adam Cohen