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Ability Quote by Cathy O'Neil

“Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.” quote by Cathy O'Neil
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“Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.”

Cathy O'Neil

About This Quote

Source Book: *Weapons of Math Destruction*, 2016

Micro‑targeting profiles individuals deeply, then tailors content precisely.

In simple terms: Data lets advertisers know you better than you know yourself.

Key Takeaway

Be aware of personalized media influence.

Themes

privacy data advertising

Mood

cautious critical

Type

analytical informative

When to use this quote

  • social media use
  • political campaigns
  • online shopping
  • news consumption

Key Concepts

algorithmic bias surveillance capitalism

Questions to Reflect On

  • How does targeted content shape your choices?
  • What safeguards protect your data?
A Different Perspective

Over‑personalization can reinforce echo chambers.

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