Communicate Quote by Caterina Fake
“Being open and observant of people and the world around you is really important. People have the same desires and needs online as they do offline. The way that people are stays constant. You can change the format, make it easier for them to communicate or use photos instead of words but human necessities never change.”
About This Quote
Source Interview: Podcast "The Future of Social Media", 2015
Understanding that human core needs stay the same despite changing communication tools.
In simple terms: Human needs are constant.
Design for core human needs.
Themes
Mood
Type
When to use this quote
- product design
- marketing strategy
- customer service
- community building
Key Concepts
Questions to Reflect On
- What core need are you overlooking?
- How can design honor constant human desires?
Changing formats may not address deeper motivations.