Products They Sell Quotes
- Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. — Philip Kotler
- Big Pharma needs sick people to prosper. Patients, not healthy people, are their customers. If everybody was cured of a particular illness or disease, pharmaceutical… — James Morcan
- Ads sell a great deal more than products. They sell values, images, and concepts of success and worth. — Brené Brown