Cool things Quote by C.C. Chapman
“People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.”
About This Quote
Source Blog Post: Marketing Strategies, 2017
Creating a product isn’t enough; you must also promote the promotion itself to reach audiences.
In simple terms: Market your marketing, not just the product.
Key Takeaway
Focus on promoting the promotional effort.
Themes
marketing
branding
communication
Mood
strategic
pragmatic
Type
business
inspirational
When to use this quote
- product launch
- social media campaigns
- advertising budgets
Key Concepts
meta‑marketing
audience engagement
viral tactics
Questions to Reflect On
- How can you market marketing without being intrusive?
- What metrics show effective meta‑marketing?
A Different Perspective
Over‑promotion can cause audience fatigue.
![“There's a responsibility level that comes along with being a public figure. I can use this for really cool things. That really [allows] me to be very honest about my experiences.” quote by Tyler Blackburn](https://sms4smile.com/quotes/img-quotes/d54/tyler-blackburn-17088_cool-things_there-s-a-responsibility-level-that-come_1017073.jpg)
![“If he'd [Jesus] been a little more concerned for his own safety and well being he may have toned things down a little bit and probably at best he'd be remembered as a Rabbi who said some cool things but that nobody really reads anymore. There's tons of them.” quote by Brad Warner](https://sms4smile.com/quotes/img-quotes/da4/brad-warner-3919_bits_if-he-d-jesus-been-a-little-more-concern_46874.jpg)
