Book Quote by Bryan Appleyard
“That books, a commodity little changed since Caxton's day, should have turned out to be the trailblazers of retailing on the internet is one of the stranger cultural ironies of our time. If you've bought one thing on the net, the newest and most prodigiously high-tech communications system imaginable, then it is almost certain to be a book, the oldest and simplest.”
About This Quote
Source Essay: The Book of the Future, 2015
The paradox that the most advanced online commerce often sells the oldest product, books, highlighting cultural irony.
In simple terms: Books are the high‑tech low‑tech of the internet.
Key Takeaway
Recognize and adapt to unexpected market trends.
Themes
technology
culture
commerce
paradox
history
Mood
ironic
reflective
Type
observational
analytical
When to use this quote
- online retail
- publishing industry
- digital marketing
- consumer expectations
Key Concepts
digital disruption
cultural irony
consumer behavior
Questions to Reflect On
- How does nostalgia influence digital buying?
- What other old products thrive online?
A Different Perspective
The trend may shift as new media replace books.
