Best Quote by Bruce Jenner
“Our mission for younger people is to do our best to make exercise cool, hip - the thing to do.”
About This Quote
Source Speech: Public Health Campaign, 1998
The goal is to make exercise appealing to youth by positioning it as trendy and socially desirable.
In simple terms: Make fitness cool for young people.
Promote active lifestyles through cultural relevance.
Themes
Mood
Type
When to use this quote
- schools
- community programs
- media campaigns
- sports clubs
Key Concepts
Questions to Reflect On
- How can we sustain interest beyond trends?
- What values should underpin youth fitness?
Focusing on “coolness” may neglect deeper motivations for lasting habit formation.