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Art Quote by Bruce Beresford

“It is essential to do everything possible to attract young people to opera so they can see that it is not some antiquated art form but a repository of the most glorious music and drama that man has created.” quote by Bruce Beresford
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“It is essential to do everything possible to attract young people to opera so they can see that it is not some antiquated art form but a repository of the most glorious music and drama that man has created.”

Bruce Beresford

About This Quote

Source Speech: Opera Outreach Conference, 2010

Opera should be presented as vibrant and relevant, not outdated, to attract younger audiences.

In simple terms: Show opera as modern and exciting.

Key Takeaway

Promote opera with contemporary relevance.

Themes

culture arts education

Mood

enthusiastic inspirational

Type

marketing educational

When to use this quote

  • school programs
  • social media campaigns
  • community events
  • ticket pricing strategies

Key Concepts

audience development cultural relevance

Questions to Reflect On

  • How can you make opera feel accessible?
  • What modern elements can be integrated into productions?
A Different Perspective

Some may still view opera as elitist.

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