Days Quote by Brian Ortega
“I think I'm pretty marketable when it comes to marketing fighters 'cause I've met a lot of 'em, and they're not that interesting. They don't do too many things, or their days are not like my days.”
About This Quote
Source Interview: MMA Weekly, 2018
He markets fighters by highlighting their unique stories, noting many lack compelling narratives.
In simple terms: Fighters need interesting stories to market.
Craft compelling narratives for athletes.
Themes
Mood
Type
When to use this quote
- fight promotion
- social media
- sponsorship deals
Key Concepts
Questions to Reflect On
- What makes a fighter marketable?
- How can you create a story?
Not all athletes are marketable.