Black Quote by Brett Ratner
“I love everything black, because black is cool. When something crosses over, people are like, "Oh, this is a crossover." First of all, there is no urban anymore. Pop culture is black. White kids are dressing like black kids. It's all crossed the lines now. The way I understand it is, everything black is cool. When it crosses over to white, that means it's going from cool to uncool. That's what crossover is.”
About This Quote
Source Interview: 2014 interview on pop culture trends, USA Today
The quote suggests that black aesthetics are seen as stylish and that when these elements are adopted by mainstream (white) culture, they lose their coolness, becoming ordinary.
In simple terms: Black style is cool; when mainstream adopts it, it loses edge.
Recognize and respect cultural origins.
Themes
Mood
Type
When to use this quote
- Fashion design
- marketing campaigns
- music videos
- streetwear branding
Key Concepts
Questions to Reflect On
- How does cultural borrowing affect original communities?
- When does adoption become appropriation?
The notion oversimplifies complex cultural exchanges and can ignore power dynamics.