Always Quote by Brenda Fricker
“The audience is always being underestimated.”
About This Quote
Source Talk: Brenda Fricker on audience perception, 2019
Audiences are often underestimated, leading to missed engagement opportunities.
In simple terms: People are often underestimated.
Key Takeaway
Recognize audience intelligence.
Themes
communication
perception
engagement
Mood
reflective
analytical
Type
observation
insight
When to use this quote
- marketing campaigns
- public speaking
- theater productions
Key Concepts
social psychology
audience analysis
Questions to Reflect On
- What evidence do you have of underestimation?
- How can you better gauge audience expectations?
A Different Perspective
Overestimating audience knowledge can cause alienation.
![“[In response to the question "Do you think that you underestimated the insurgency's strength?"] I think so. I guess if I look back on it now, I don't think anybody anticipated the level of violence that we've encountered.” quote by Dick Cheney](https://sms4smile.com/quotes/img-quotes/381/dick-cheney-1810_ifs_in-response-to-the-question-do-you-think_74078.jpg)
![“As a whole, [changing] is deflation force that is being underestimated. Whether each person thinks of it in the context of the word deflation ... what they think of it is, "Hard to hold my margin. I'm under margin pressure. I'm under sales pressure. I'm under cost pressure."” quote by Ken Moelis](https://sms4smile.com/quotes/img-quotes/f87/ken-moelis-12513_change_as-a-whole-changing-is-deflation-force-t_52134.jpg)
