Against Quote by Bonnie Hammer
“I wouldn't be comfy going toe to toe launching a new scripted show against broadcast.”
About This Quote
Source Interview: Media executive discussion
Launching a new show against established broadcast is risky and uncomfortable.
In simple terms: Competing with big networks feels uneasy.
Assess risk before entering competition.
Themes
Mood
Type
When to use this quote
- TV pilot launch
- network negotiations
- content strategy
Key Concepts
Questions to Reflect On
- Is the potential reward worth the risk?
- What alternatives exist?
Ignoring market dominance may lead to failure.