Gut instinct Quote by Bobby Kotick

“When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.”

Bobby Kotick

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More by Bobby Kotick

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or…

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The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've…

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Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.

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When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in…

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You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you…

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In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief…

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I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.

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How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market…

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The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.

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I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.

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Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.

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I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.

Bobby Kotick

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Explore all 73 Bobby Kotick quotes

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