Celebration Quote by Bobby Kotick
“To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.”
About This Quote
Source Press Release: Activision Blizzard Acquisition of MLG, 2012
Acquiring MLG aims to elevate esports to mainstream status, positioning it as a premier platform for both amateur and professional gamers.
In simple terms: Buying MLG is meant to make esports mainstream.
Key Takeaway
Leverage MLG to grow esports audience.
Themes
business
sports
media
technology
Mood
strategic
optimistic
Type
business
industry
When to use this quote
- sports broadcasting
- gaming events
- advertising strategies
Key Concepts
market expansion
brand building
Questions to Reflect On
- Will gamers embrace a mainstream brand?
- How to keep authenticity?
A Different Perspective
Success depends on audience acceptance and content quality.
