Ambition Quote by Bill Moggridge
“I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed--that every building and everything they touch in the world is designed. Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition.”
About This Quote
Design permeates all aspects of life; recognizing this can empower people to feel more in control of their environment.
In simple terms: Design is everywhere, giving control.
Key Takeaway
Awareness of design empowers.
Themes
design
control
awareness
Mood
curious
thoughtful
Type
educational
inspirational
When to use this quote
- product development
- urban planning
- food industry
- personal organization
Key Concepts
human‑centered design
psychology
Questions to Reflect On
- How does design affect your daily choices?
- What can you redesign for better control?
A Different Perspective
Design awareness alone may not change systemic issues.
