Easy Quote by Bill Gates

Why do so many salespeople talk to customers about the product and not the result?

— Chris Murray

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people…

— William Bernbach

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably…

— Marissa Mayer

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what…

— Stuart Wilde

Without a doubt, what drives sales is letting people try our products.

— Daniel Lubetzky

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

— Mitch Kapor

Marketing is what you do when your product is no good.

— Edwin Land

What can a sales person say to somebody to get them to buy a product that they already use every day if they don't…

— Larry Ellison

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually…

— Steve Jobs

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new…

— Virginia Postrel

“If I can make you feel the same way that I feel about my product or service we’ll have a meaningful conversation about it…

— Chris Murray

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to…

— Steve Jobs