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Firsts Quote by Ben Parr

“Start with local press first. Start with people you know. Don't pitch every journalist.” quote by Ben Parr
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“Start with local press first. Start with people you know. Don't pitch every journalist.”

Ben Parr

About This Quote

Source Interview: Marketing Strategies Podcast, 2018

Begin promotion by leveraging familiar local media and personal networks before approaching broader outlets.

In simple terms: Start with local press and known contacts.

Key Takeaway

Build a foundation of local support first.

Themes

marketing networking strategy growth

Mood

pragmatic focused

Type

strategic instructional

When to use this quote

  • Launching a startup
  • local event promotion
  • community fundraising

Key Concepts

grassroots outreach media relations

Questions to Reflect On

  • Who are your most trusted local contacts?
  • When should you expand beyond local media?
A Different Perspective

Overreliance on local press may limit broader exposure.

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